La Mie Câline

Conseil stratégique et déploiement d’une campagne de communication pluriannuelle 

La Mie Câline s’est engagée dans le sponsoring sportif en 1997 dans l’univers du basket. Puis en 2015, l’enseigne vendéenne de pains, viennoiseries, pâtisseries, sandwichs et salades a tiré ses premiers bords dans la voile océanique.

En 2021, La Mie Câline a souhaité définir un territoire de communication commun à ses partenariats sportifs pour renforcer leur impact sur l’image de la marque.

L’agence a proposé d’explorer la thématique du « bonheur » pour promouvoir dans le sport, l’identité d’une marque simple, proche, souriante, conviviale, accessible, qui pense que la vie, se nourrit des petits bonheurs du quotidien, ici et maintenant.

La signature « Le bonheur est là » était née, et elle se déploie depuis sur tous les terrains de basket de France et toutes les mers du globe. L’idée est simple : créer et partager de bons moments, faire vivre des expériences qui rendent heureux, tout simplement.

En 2023, la signature « Le bonheur est là » a franchi un nouveau cap en devenant également la signature institutionnelle de la marque et en s’affichant progressivement dans le réseau des 250 magasins franchisés.

 

Une belle reconnaissance pour la créativité de l’agence.

VOIR NOS AUTRES RÉFÉRENCES

Point.P

RATP

OPTIMUM NUTRITION

do sexual enhancement pills work can penis enhancement pills keep me awake asian sexual enhancement tillydrone man testosterone booster bam male enhancement pills reviews side effects testosterone shots penis average opioid induced erectile dysfunction your dick low libido constipation buy online vigrx people with low sex drive are blessed penis pumping technique how long can an erection last how to make penies long and strong types of erection documentary on penis enlargement penis enlargement stretcher penis enlargement potion is bluechew legit sex pills to make you extremely horny does masturbation kill gains omeprazole erectile dysfunction penis enlargement pills 2016 supplements for low t za 36 pill walmart pre workout can using a penis pump increase your dick size rock hard male enhancement phone number eyepromise restore side effects sex drive 35 weeks will salt peter reduce sex drive do you lose sex drive at 50 man sex man sex how to boost my husbands sex drive can you take viagra with sertraline cooper hefners son new sex enhancement pill b complex causing low libido testosterone clinic houston penis size increase lube seven k male enhancement how the after sex pills work how to produce thick sperm lunesta effects sex drive erectile dysfunction radio ads sexual health conferences does extenze show up on a drug urine test information about viagra definitons for low libido when guys get hard nonarteritic ischemic optic neuropathy side effects testosterone generic viagra us pharmacy how to trick your body into restarting penis growth tips for best sex want some dick vine can you still orgasim after menopause sildenafil 50 mg como se toma test f1 testosterone booster viagra teenager safe slenderized keto reviews how long does it take to lose 5 pounds amp diet pills steve urkel takes diet pills gnc hd diet pills what do you eat in keto diet what over the counter diet pills work the best maintaining a healthy weight comes down to moderation and d magic pills fat loss facts the best fat burner at gnc 2 poind in two weeks muacule keto diet 7 day slimming pill food that is ok to eat on keto diet how to drop 7 pounds in a week lowering your fat intake on keto diet keto diet fiber foods can men go on the keto diet is brown rice good for keto diet how to get rapid weight loss dr mercola keto diet electrolyte supplements rapid weight loss on keto diet reddit keto diet lead to side effect back of the neck lose 15 pounds in 6 weeks how to create my own keto diet when did the keto diet definition is keto diet good for gout sufferers burn boot camp reviews gtocerylist keto diet strict keto diet foods keto diet plan amazon organic grass fed butter for keto diet keto vs bariatric diet p type keto diet www ultra fast keto boost diet my doctor prescribed me diet pills at 245 pounds simple keto diet pdf on the keto diet what percentages keto to mediterranean diet is the keto diet safe side affects of keto diet long term keto diet sustainable environment keto diet for chrohns diet pills and sleepiness bulk on keto diet steroidology what will beans do to you on keto diet best restaurants in san antonio for keto diet will doctors prescribe adderall for weight loss sleeping promblems on keto diet shoupd you try keto diet with ulcerative colitis keto diet is the same as atkins diet nv clinical reviews diet pills saturated fat ketogenic diet targeted ketogenic diet keto rash rudy s bbq sauce nutrition keto diet triglycerides up doctor s best magnesium walmart handbook to higher consciousness does super hd pills work for weight loss